CHA Online evolved from marketplace for selling art to a huge portal with educational, editorial, and event calendar departments. The idea was to keep it in design approach as simple and minimalist as possible. Hence the choice of only two typefaces and only a few other elements like margins, lines to make the design system slim and easy. In developing UX system we have to keep in mind the difference between art marketplace and marketplace to sell goods as the majority of items are sold mostly in a single copy which is the original of the artwork. Of course, we made an option to sell more copies if needed for a customer. As shops and items in them were made by the clients like galleries and artists we had to keep their accounts simple and full with services like different options of shipment. The same applied for the personal accounts of buyers. In the final version we developed options for different screen sizes from desktop to mobile.
Below you can see the templates for a product page and the history of the Central House of Artists in Moscow.
The templates for the editorial department for the sections of news, stories, and interviews.
The templates for the personal account of a buyer.
The templates for the buyer with pages for registration, orders and items.
The templates for the educational and event calendar departments.